Location: Remote

Type: Full-Time

About Us: At Rechat, we are revolutionizing the real estate industry with our innovative SaaS solutions. Our mission is to empower brokerages and agents with the tools they need to succeed in a competitive market. As we expand into the mid-market, we are seeking a dynamic and experienced Senior Demand Generation Lead to join our team and drive our growth initiatives.

Role Overview: We are looking for a strategic and hands-on Senior Demand Generation Lead to develop, execute, and optimize our demand generation programs. This role is crucial in building a full-funnel demand generation engine that leverages a variety of channels and tactics to drive high-quality leads and support our sales team. If you are passionate about creating impactful campaigns that go beyond just paid ads and thrive in a collaborative environment, we want to hear from you.

Key Responsibilities:

• Develop and implement a comprehensive demand generation strategy that includes content marketing, events, email campaigns, SEO, social media, and partnerships.
• Lead the planning and execution of inbound marketing and digital marketing campaigns to drive lead generation efforts.
• Work closely with the content and event teams to create and distribute engaging content tailored to different stages of the buyer's journey.
• Optimize lead generation efforts across multiple channels, ensuring a balanced approach that maximizes ROI.
• Collaborate with the sales team to ensure seamless lead handoff and alignment on goals and strategies.
• Utilize data and analytics to measure the effectiveness of demand generation campaigns and continuously refine strategies to improve performance.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and collaboration.
• Stay current with industry trends and best practices to ensure our demand generation efforts are cutting-edge.

Core Focus:

• Supervise and lead a team to implement a diverse multi-channel marketing strategy spanning demand generation, audience marketing, and event management.
• Create a voice for the brand through thought leadership strategy and design content calendars to drive demand across campaigns.

Highlight of Contributions:

• Led demand generation effectiveness, achieving significant sales growth and revenue targets.
• Increased inbound pipeline and eCommerce revenue through innovative marketing strategies.
• Developed and executed high-impact content and event marketing programs to engage and convert leads.
• Delivered a strong return on marketing investment and continuously improved marketing performance metrics.

Qualifications:

• Proven experience in demand generation, with a strong track record of creating and executing successful multi-channel campaigns.
• Expertise in content marketing, event planning, email marketing, SEO, social media, and partnerships.
• Strong analytical skills and experience using data to drive decision-making and optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Experience managing and mentoring a team, with a focus on professional development and growth.
• Familiarity with marketing automation and CRM tools such as HubSpot, Pardot, Marketo, and Salesforce.
• Experience in B2B marketing and eCommerce selling is a plus.

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with a passionate and dedicated team
• A collaborative and innovative work environment
• Professional development and growth opportunities
• Flexible working arrangements

Rechat is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.